Musical Project

I create music-driven video collages built around manipulation, rhythm, and strong emotional interpretation of sound. Each project begins with deep listening — understanding the structure, tempo, dynamics, and emotional shifts within the track before translating them into visual form.

My approach focuses on synchronizing movement, cuts, and visual transitions with musical intensity. Through layered editing, distortion, repetition, and texture manipulation, I construct visuals that amplify the mood of the music rather than simply accompany it.

The result is a cohesive audio-visual experience where image and sound operate as one system — structured by rhythm, guided by emotion, and shaped through deliberate visual experimentation.

Shemokmedebitobana

Shemokmedebitobana is a children’s creative studio focused on imagination, storytelling, and artistic development

Shemokmedebitobana

Shemokmedebitobana is a children’s creative studio focused on imagination, storytelling, and artistic development

What I did

Created original cover artworks by deeply engaging with each artist’s music — listening closely to understand the tone, emotion, and narrative of the album. Translated that feeling into a visual concept that reflects the sound, identity, and atmosphere of the project.

01/04
← →  ·  SWIPE  ·  SPACE TO PLAY

Megasport

Megasport is a sports retail brand focused on performance apparel, footwear, and active lifestyle products.

01/04
← →  ·  SWIPE  ·  SPACE TO PLAY

Georgian Sun

Georgian wine brand positioned as approachable, “easy-drinking” wines for everyday occasions, distributed through local wine retailers and online stores. 

01/03
← →  ·  SWIPE  ·  SPACE TO PLAY

Freelance

A set of Georgian fashion/lifestyle brands spanning footwear, leather bags/accessories, and outdoor gear, each requiring imagery that communicates material quality, design details, and how the product lives on a person (not just isolated packshots).

What I did

Produced fashion-oriented product photography for social media and digital marketing, building consistent visuals across brands while adapting to each category (shoes, bags, outdoor).

Deliverables / focus:

Social-first product storytelling: clean hero shots + styled lifestyle frames for posts/stories and campaign drops

  • Detail & material emphasis: close-ups that show texture (leather, stitching, hardware, soles, fabric) and craftsmanship

  • Platform-ready crops: compositions designed to work across Instagram feed, stories, website banners, and product listings

  • Brand tone matching: from minimal/clean product presentation to rugged outdoor context shots, depending on the label


Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM