Georgian Sun

Georgian wine brand positioned as approachable, “easy-drinking” wines for everyday occasions, distributed through local wine retailers and online stores. 

What I did

Photographed Georgian Sun wines during live events and activations, focusing on product presence in real environments (people, light, tablescapes, brand mood).

Deliverables / focus:

Event-ready product shots, “in-the-moment” lifestyle frames, and clean hero images suitable for social media and partner promotions (bars, tastings, pop-ups).

Swiss Baker

bilisi-based bakery (“Swiss Baker / შვეიცარიელი მცხობელი”) known for daily bread production including toast bread. 

What I did

Owned the visual direction end-to-end: branding, social media design, and product photography built for consistent posting and recognizability.

Deliverables / focus:

Social-first product shots (texture, slices, packaging, serving ideas), plus branded content templates that kept the feed cohesive across campaigns and weekly content.

Fashion Projects

A set of Georgian fashion/lifestyle brands spanning footwear, leather bags/accessories, and outdoor gear, each requiring imagery that communicates material quality, design details, and how the product lives on a person (not just isolated packshots).

What I did

Produced fashion-oriented product photography for social media and digital marketing, building consistent visuals across brands while adapting to each category (shoes, bags, outdoor).

Deliverables / focus:

Social-first product storytelling: clean hero shots + styled lifestyle frames for posts/stories and campaign drops

  • Detail & material emphasis: close-ups that show texture (leather, stitching, hardware, soles, fabric) and craftsmanship

  • Platform-ready crops: compositions designed to work across Instagram feed, stories, website banners, and product listings

  • Brand tone matching: from minimal/clean product presentation to rugged outdoor context shots, depending on the label


Weddings & Events

Covered weddings and private events with a focus on storytelling (people, emotion, timeline moments) while also delivering clean, usable venue and detail shots.

Deliverables / focus:

Full event coverage sets: key moments, candid portraits, group shots, décor/details, and edited highlights for sharing and archival.

Arteria — Jazz Club

Arteria is a Tbilisi jazz venue hosting live performances and local/visiting musicians.

Deliverables / focus:

Photographed musicians during live concerts — focused purely on the performers, their expressions, interaction, and instrument detail (no venue/interior coverage).

Freelance

A set of Georgian fashion/lifestyle brands spanning footwear, leather bags/accessories, and outdoor gear, each requiring imagery that communicates material quality, design details, and how the product lives on a person (not just isolated packshots).

What I did

Produced fashion-oriented product photography for social media and digital marketing, building consistent visuals across brands while adapting to each category (shoes, bags, outdoor).

Deliverables / focus:

Social-first product storytelling: clean hero shots + styled lifestyle frames for posts/stories and campaign drops

  • Detail & material emphasis: close-ups that show texture (leather, stitching, hardware, soles, fabric) and craftsmanship

  • Platform-ready crops: compositions designed to work across Instagram feed, stories, website banners, and product listings

  • Brand tone matching: from minimal/clean product presentation to rugged outdoor context shots, depending on the label


Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM