Motion
Motion & 2D Animation
What I did
I worked as both the song creator and the visual director:
wrote the lyrics
participated in the music-making
sang the lullaby
painted the illustrations (children’s-book style)
designed and animated the motion video
edited and delivered the final YouTube-ready piece
My creative process
Emotional story first
I defined the real bedtime problem: anxious mind → scary dreams → need for calm, not stimulation. The narrative became: fear → arrival → comfort → sleep.
Book-like visual world
I wanted it to feel like a fairytale picture book, so I created hand-painted scenes with soft warmth, simple shapes, and cozy details — visuals that feel safe instead of loud.“Memory reveal” animation
Rather than busy motion, I used slow, gentle reveals: soft fades, subtle depth, quiet camera movement — like a comforting presence entering the room.Pacing shaped by the lullaby
Scene changes follow the song’s emotional beats, with long holds and predictable transitions — designed to help children relax and drift off.
What I did
YouTube promo video for the academy
Promo video for the children’s course
Full pipeline: concept → script → voiceover → motion → edit → final exports
My role
I handled the project end-to-end:
built the creative direction and visual approach
shaped the message + script (what to say vs what to show)
designed the motion system and edited the final videos
recorded the voiceover so the final piece works as a complete ad (sound + visuals)
My creative process
Message map
I structured the promo around one rule: don’t explain learning — show it. I defined the key blocks (who it’s for, skills, outcomes, why Digital Bus, CTA).
Script + VO first
I wrote a tight voiceover and recorded it myself. The VO became the timing backbone, so every sentence lands with a clear visual.Example-driven motion
I built fast, clean visuals: quick montages of tools → results, kinetic typography for key terms, and readable layouts even at high speed.Kids version adaptation
Same logic, different tone: more playful rhythm, friendlier motion, simpler examples — still clear and outcome-focused.Edit + delivery
Final pacing pass, audio cleanup, exports for YouTube/social, and readability checks
What I delivered
Animated storybook video (book illustrations → motion scenes)
Promo video set for the premiere of the animated movie based on the book
Assets optimized for digital release / marketing placements
My role
Animation direction: how the book should feel in motion
2D → “3D feel” execution: depth, parallax, lighting, camera moves
Motion design + compositing + editing
Promo content: trailer-style cuts, announcements, short versions
My creative process
1) Translate the book into an “alive” viewing experience
I approached it like an interactive bedtime/storytime moment: kids shouldn’t just watch — they should feel like they’re inside the book. That meant keeping the charm of the original illustrations while adding movement that supports imagination, not distracts from it.
2) Build a 3D illusion from 2D illustrations
To make the illustrations feel dimensional, I separated scenes into layers and animated them with:
subtle parallax depth
camera moves (push-ins, pans, perspective shifts)
atmospheric elements (snow, glow, particles, soft shadows)
The aim was “storybook magic,” not heavy VFX.
3) Sync motion to narration (the story drives the edit)
The narration by Duta Skhirtladze was the spine. I timed animation beats to voice emphasis so characters react, scenes breathe, and the pacing stays friendly for children.
4) Premiere promo videos (marketing, but still magical)
For the premiere campaign, I cut shorter promo pieces that keep the same visual identity:
key character moments
holiday mood + wonder
clear info beats (what it is, when, why to watch)
Fast enough for promos, but consistent with the gentle storybook tone.
What I did
Storyboards and motion concepts for campaigns
High-impact social media animations (paid + organic)
Full-scale video content for international TV ads
Variations, cutdowns, and format adaptations for multiple markets/platforms
My role
Motion design + animation direction
Storyboard development and visual storytelling
Content planning and creative workflow ownership (concept → delivery)
Team coordination: managed a small team of designers
Cross-functional collaboration with marketing, product, and development
Brand governance: ensured alignment with brand guidelines across outputs
My creative process
1) Clarify the goal + audience
Each piece started with a clear job: awareness, product education, performance/conversion, or launch support — and the format/platform defined the pacing.
2) Storyboard the message
I translated marketing needs into a tight storyboard: key beats, on-screen hierarchy, and the exact moment each benefit should land.
3) Produce premium motion systems
I built animations that feel polished and intentional — product-focused, readable on mobile, and consistent across placements, while still fast enough for performance.
4) Align, iterate, deliver
I coordinated feedback loops with stakeholders, kept visuals on-brand, managed iterations efficiently, and delivered final exports for social and TV in required specs.
What I did
Full promo video production (concept → storyboard → motion → final delivery)
Custom animated illustration system created from scratch
Voiceover integration + final edit
My role
Creative direction for the promo: how to explain the product simply
Moodboard + visual approach (tone, rhythm, style)
Storyboard and scene planning
Illustration animation + motion design
Voiceover placement + pacing + final export
My creative process
1) Find the simplest story: “from zero → ready website”
First I defined the core transformation to communicate:
business owner starts with nothing → Custolys generates assets + structure → website is ready to launch.
2) Moodboard → visual system
I built a moodboard to lock the look and feel (modern, friendly, startup-clean), then turned it into a consistent visual system for the whole video.
3) Storyboard built around clarity
I planned scenes to answer viewer questions in order:
what is Custolys?
who is it for?
what does AI generate?
how fast/easy is the process?
why it matters + CTA
4) Animate custom illustrations (from scratch)
I created and animated the illustration elements to show the platform in action — focusing on smooth transitions, readable UI moments, and “AI generation” scenes that feel understandable, not abstract.
5) Voiceover + final delivery
I added voiceover and refined pacing so each line is supported by a clear visual. Final steps included sound balance, timing polish, and exports for distribution.