PILA

PILA is a premium Georgian bean-to-bar chocolate brand focused on authenticity, craftsmanship, and strong visual identity. The brand language combines minimal structure with emotional storytelling, elevating chocolate from a product to an experience.

What I did

Created a series of original digital illustrations developed specifically for the brand’s visual universe. The goal was to build a recognizable artistic layer that supports packaging, campaigns, and brand storytelling.

Deliverables / focus:

Concept development: translating flavor profiles and brand philosophy into visual metaphors

  • Illustration system: creating cohesive visual language (color palette, shapes, composition logic)

  • Packaging integration: adapting illustrations for chocolate wrappers and print production

  • Campaign assets: digital visuals for social media, website, and promotional materials

Shemokmedebitobana

Children’s creative studio focused on imagination, storytelling, and art education.

What I did

Created original illustrations for books, event posters, and social media, building a consistent visual style and delivering platform-ready assets for print and digital use.

Various

A selection of independent illustration works created for posters, covers, and digital visuals.

What I did

Developed original concepts and compositions, adapting style, color, and mood depending on the project’s purpose. Delivered final artwork optimized for both print and digital use.

Freelance

A set of Georgian fashion/lifestyle brands spanning footwear, leather bags/accessories, and outdoor gear, each requiring imagery that communicates material quality, design details, and how the product lives on a person (not just isolated packshots).

What I did

Produced fashion-oriented product photography for social media and digital marketing, building consistent visuals across brands while adapting to each category (shoes, bags, outdoor).

Deliverables / focus:

Social-first product storytelling: clean hero shots + styled lifestyle frames for posts/stories and campaign drops

  • Detail & material emphasis: close-ups that show texture (leather, stitching, hardware, soles, fabric) and craftsmanship

  • Platform-ready crops: compositions designed to work across Instagram feed, stories, website banners, and product listings

  • Brand tone matching: from minimal/clean product presentation to rugged outdoor context shots, depending on the label


Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM

Archer

Let's create something extraordinary together.

Hit me up if you’re looking for a fast, reliable creative designer who can bring your vision to life

EL
ALAVIDZE

QUICK LINKS

PORTFOLIO

Copyright © EL - Design and Development, 2025

TBILISI TIME

-

6:22:55 PM